Cloud IT Week in Review: Microsoft, Google, Gartner, More
The cloud – and the IT contained therein – continued its dominance of the technology news cycle this week, and we have some of the stories worth noting.
Cloud infrastructure and services have been on a massive growth trajectory for a while now, providing significant revenue sources for companies like AWS and Google as well as Microsoft, which has been steadily shifting to a cloud business model. Out of all the valuable software-as-a-service (SaaS) offerings flooding the market, there’s one niche in particular that stands out as both spectacular and disruptive: the area of cloud advertising. According to Gartner, cloud advertising brought in roughly $79.4 billion of the $175 billion in cloud revenues last year. And it’s set to jump to $90.3 billion this year, of total cloud revenues of $204 billion. The reason for this outstanding growth rate is very simply that cloud advertising enables companies to put niche products and services directly in front of the eyes of their potential customers, no matter where they may be or what type of device they happen to be using. Click HERE to see where this market is headed.
While the cloud is important to many, there are still some who refuse to recognize its importance, and that may end up costing them. As Susan Campbell noted, it’s hard to change our habits when it comes to overall processes. We get into a certain way of doing things and even if a new method promises efficiency and improved outcomes, we still resist. The old standard worked before, why shouldn’t it work now? In an age where cloud IT is gaining in importance, this way of thinking will kill the competitive advantage. A recent Intermedia post highlighted this very fact in a new whitepaper, pointing to the challenges associated with the old standard. Simply meeting basic user requirements is now difficult if the old standard is still the focus, as today users need mobile freedom, 24/7 email uptime, protection against any number of threats and so much more. Email is moving to the cloud and a new standard is in demand. See more HERE of what else the whitepaper uncovered.
The threat of ransomware also made news. The frightening new malware threat making the rounds holds an entire computer hostage while taking over and encrypting its hard drive. According to G Data Software, which specializes in anti-malware solutions, the new Petya threat takes control of a computer’s boot process, locking up and encrypting the hard drive, and then displaying a message demanding a ransom payment. The threat is just the latest in an increasing number of ransomware threats that are disrupting businesses throughout the world. Go HERE to see what can be done, and go HERE to see other Cloud IT news of importance